You know I am a big fan of libraries, always have been, and I get particularly excited when I see a mobile library out of the road, full of books, just ask my husband! And so I am so excited to be bringing news of Mills and Boon Latest campaign, in partnership with The Reading Agency, working with mobile libraries all around the UK!
With reports this week that 10% of people don’t have a book in their house, what better time to spread the love of reading and celebrate the work of mobile libraries that make reading accessible to all.
Running from 6th to 20th February, across more than 70 mobile libraries, the #RomanceOnTheRoad campaign celebrates the mobile libraries that make the joys of reading available to those unable to reach a library.
Mobile libraries participating in the Valentine’s campaign will create eye-catching Mills & Boon displays, which will be shared on social media using the hashtag #RomanceOnTheRoad, with the most creative winning books and chocolate hampers. Five mobile libraries have been specially selected to be the Fabulous Five –decked out with #RomanceOnTheRoad themed vehicle stickers, a sash for their driver and exclusive Valentine parcels for their valued readers.
Mills & Boon sells more than 200 million novels a year around the globe, but its success is rooted in the mobile library where Charles Boon worked before co-founding Mills & Boon in 1908. Working with the mobile library, Boon learnt what his market wanted and developed a brand that was not only awarded special status in WW2 for its morale boosting benefits, but has continued to be loved the world over today. From the start Mills & Boon recognised the cultural importance of libraries and are delighted to demonstrate their support, extending the success of last year’s #LoveAtTheLibrary campaign to deliver the love of reading to everyone, particularly those who don’t have access to a static library.
The campaign features four books from the most popular Mills & Boon genres to offer something for everyone – from passions of the past to romance in intoxicating locations – and to deliver love right to their door in time for Valentine’s Day. Books featured include Vows They Can't Escape by Heidi Rice, Miss Bradshaw’s Bought Betrothal by Virginia Heath, A Forever Family for the Army Doc by Meredith Webber and Winning the Nanny’s Heart by Shirley Jump.
Lisa Milton, Executive Publisher at Mills & Boon says: “We’re really excited to be working with The Reading Agency once again, particularly on this campaign to recognise and reward the work of mobile libraries. Decades ago, Mills & Boon used to advertise libraries in their end pages so it’s fantastic to be part of a modern and interactive way to continue spreading the word about the great work libraries do. Growing up I visited my mobile library every week on Friday after school, even now I can remember climbing up the steep steps into the van, the joy I felt when the librarian handed me a book I’d ordered, that unique sound of the book stamp as the book became yours. In the mobile library, I found romance, and I will always cherish that gift.”
Karen Brodie, Head of Adult Reading and Publisher Relations at The Reading Agency, comments further: “A partnership like this with Mills & Boon and public libraries is so important to help us engage more people in reading. Reading for pleasure has enormous benefits for our wellbeing and, after the success of last year’s #LoveAtTheLibrary campaign with Mills & Boon, we’re very excited to go on the road with mobile libraries this year to reach even more people, and inspire a love of reading.”
About Mills & Boon:
Mills & Boon is the UK’s leading publisher of romantic fiction of all types, including single titles as well as series. Established in 1908, Mills & Boon continues to deliver compelling, absorbing and uplifting stories of love in all its many guises, from contemporary romance and historical drama to Rom-Com and erotica, whisking readers away to worlds full of passion and excitement. Published in 26 languages across 109 countries and with more than 1,300 authors, a Mills & Boon book is sold globally every four seconds. Mills & Boon has pioneered opportunities in digital publishing, and was one of the first publishers to embrace ebooks, offering over 17,000 backlist titles and all of its front list in digital, as well as many digital exclusives. Mills & Boon is a division of HarperCollins UK. Find us online at www.millsandboon.co.uk. Follow us on Twitter @millsandboon
About HarperCollins Publishers:
HarperCollins UK is a division of HarperCollins Publishers, the second largest consumer book publisher in the world, with operations in 18 countries. With nearly two hundred years of history and more than 65 unique imprints around the world, HarperCollins publishes approximately 10,000 new books every year, in over 30 languages, and has a print and digital catalogue of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize.HarperCollins UK has offices in London, Glasgow and Honley, and can be found online at www.harpercollins.co.uk.
The Reading Agency’s partnership programme brings publishers and literature prize coordinators into a closer relationship with libraries across the country to support delivery of author events, promotions and reading resources directly to readers.
The Reading Agency is the leading charity inspiring people of all ages and all backgrounds to read for pleasure and empowerment. Working with our partners, our aim is to make reading accessible to everyone. The Reading Agency is funded by the Arts Council.
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